4 Lead Management Challenges Facing Manufacturers & Their Channel Partners

Lead management for manufacturers and their channel partners is no easy task. At the manufacturer level, aggregating and organizing sales leads can be an arduous process, and subsequently formatting and cleaning those leads can be even more time-consuming. But even once these leads are cleaned, qualified and ready to distribute, most manufacturers don’t have a [...]


Transforming The Manufacturer-Distributor Relationship

In the world of industrial manufacturing, two primary options exist for getting products to market: direct selling and distribution sales. While there are many merits to the direct selling model, there are also a large amount of challenges associated with this method, most of which stem from the complexity of supply chain management. Because [...]


Reducing Your Paid Search Costs With Negative Keywords

Image Source: GrowthPixel When it comes to paid search optimization,  it can be difficult to know where to begin. Additionally, devoting the time and resources required to make high impact optimizations can feel like an impossible task. Luckily, one of the simplest and quickest optimizations you can do also has one of the [...]


What Is The GDPR? (And What It Means For Marketers)

The General Data Protection Regulation (GDRP), a controversial, new European Union regulation, is poised to severely disrupt most organizations’ approach to data collection and privacy. Learn how your company can be amongst the 40% of organizations that are prepared for the May 25th compliance deadline and what’s been dubbed as the most important change in [...]


Segmenting & Personalizing Emails to Advance Customer Engagement

At the recent B2B Online Digital and eCommerce Event for Manufacturers and Distributors in Chicago, Marta Dalton, director of B2B e-commerce for Coca-Cola, talked about how Coca-Cola uses segmentation and personalization in email campaigns to increase engagement. Coca-Cola’s B2B business includes an e-commerce site for its customers who specify Coca-Cola products for their location or [...]

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