Lead Management Blog
Recent Blog Posts:
4 Lead Management Challenges Facing Manufacturers & Their Channel Partners
Lead management for manufacturers and their channel partners is no easy task. At the manufacturer level, aggregating and organizing sales leads can be an arduous process, and [...]
Transforming The Manufacturer-Distributor Relationship
In the world of industrial manufacturing, two primary options exist for getting products to market: direct selling and distribution sales. While there are many merits to [...]
Reducing Your Paid Search Costs With Negative Keywords
Image Source: GrowthPixel When it comes to paid search optimization, it can be difficult to know where to begin. Additionally, devoting the time and resources [...]
What Is The GDPR? (And What It Means For Marketers)
The General Data Protection Regulation (GDRP), a controversial, new European Union regulation, is poised to severely disrupt most organizations’ approach to data collection and privacy. Learn how [...]
Segmenting & Personalizing Emails to Advance Customer Engagement
At the recent B2B Online Digital and eCommerce Event for Manufacturers and Distributors in Chicago, Marta Dalton, director of B2B e-commerce for Coca-Cola, talked about how Coca-Cola [...]
Reverse-Engineer Google’s Research to Serve Up the Best, Most Relevant Content for Your Audience
As any search marketer knows, the SERP is the front-lines of Google's multi-billion dollar consumer research machine. So naturally, they’re well-aware of what searchers want. In his [...]