About Mike Ulanski

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So far Mike Ulanski has created 4 blog entries.

Transforming The Manufacturer-Distributor Relationship

In the world of industrial manufacturing, two primary options exist for getting products to market: direct selling and distribution sales. While there are many merits to the direct selling model, there are also a large amount of challenges associated with this method, most of which stem from the complexity of supply chain management. Because [...]

By |2019-01-22T14:06:56+00:00September 10th, 2018|Uncategorized|0 Comments

What Is The GDPR? (And What It Means For Marketers)

The General Data Protection Regulation (GDRP), a controversial, new European Union regulation, is poised to severely disrupt most organizations’ approach to data collection and privacy. Learn how your company can be amongst the 40% of organizations that are prepared for the May 25th compliance deadline and what’s been dubbed as the most important change in [...]

By |2018-04-06T14:12:28+00:00April 6th, 2018|Uncategorized|0 Comments

Segmenting & Personalizing Emails to Advance Customer Engagement

At the recent B2B Online Digital and eCommerce Event for Manufacturers and Distributors in Chicago, Marta Dalton, director of B2B e-commerce for Coca-Cola, talked about how Coca-Cola uses segmentation and personalization in email campaigns to increase engagement. Coca-Cola’s B2B business includes an e-commerce site for its customers who specify Coca-Cola products for their location or [...]

By |2017-08-28T15:56:06+00:00August 28th, 2017|Uncategorized|0 Comments