Reverse-Engineer Google’s Research to Serve Up the Best, Most Relevant Content for Your Audience
As any search marketer knows, the SERP is the front-lines of Google's multi-billion dollar consumer research machine. So naturally, they’re well-aware of what searchers want. In his data-heavy talk at MozCon 2017, Rob Bucci of STAT Search Analytics discussed how to uncover what Google already knows about the things web searchers are looking for and [...]